Field Guides
Go-To Market
- TopicsFor founders who want to understand
Building a High-Impact Outbound GTM Engine
Go-To MarketThis playbook aims to guide early-stage SaaS founders - particularly those targeting enterprise or mid-market customers, looking to complement their inbound strategy with outbound efforts - in building and scaling an effective outbound GTM motion.US Enterprise GTM: 0 to 1 of Building a Scalable Outbound Motion
Go-To MarketFor SaaS founders looking to build a scalable outbound motion for the enterprise market. If you're ready to tackle complex sales cycles, create social proof, and assemble a high-performing sales team, this guide provides the roadmap you need.India SaaS: Crafting a Winning GTM for Current Times
Go-To MarketStrategic frameworks and tactical playbooks from seasoned operators for anyone looking to scale their SaaS GTM beyond the Indian markets.Frameworks For Initial Marketing Choices
MarketingGo-To MarketPrinciples to steer the early marketing strategy, helping them decide between inbound or outbound GTM approaches, paid or organic methods, and more.PLG: Building a Financial Model
Product-Led GrowthGo-To MarketHow to build a financial model for effective budget allocation and stakeholder alignment.PLG: Building an effective Tech Stack
Product-Led GrowthGo-To MarketComponents of an effective PLG tech stack to streamline user experience, data integration, and marketing automation.PLG: Building an impactful Sign-Up Page
Product-Led GrowthGo-To MarketHow to build different kinds of sign-up pages for impactful lead generation as well as the correct instrumentation & dashboard to measure conversion.
